Website Marketing & Optimization

New Website Preparation

Web Application Selection - Choose the right software for the job.
Search Engine Optimization (SEO) - You will need a Search Engine Optimization specialist early in the website process to prevent costly mistakes that are difficult to fix.
Website Design - Be sure it is better than the competition.
Content Strategy - You will need compelling, professionally written content on a regular basis.
Social Media - Social media is an important step in online marketing for many niches. Some more than others. Create an account in the important spaces for your niche.
Local Online Marketing - If applicable, local marketing is a necessity.

Meta Tag Evaluation - Most meta tags on established websites hurt search engine rankings.
Backlink Evaluation - Backlinks are important for search engine rankings.
Competitor Evaluation - Compare current site with all competitors.
PPC Management - Most Pay Per Click campaigns are wasting money.
Content Strategy - Most small business websites don't produce fresh content on a regular basis.
Social Media Marketing - Take your social media marketing to the next level with paid advertising, contests and utilization of hashtag/keyword research.
Email Marketing - Create a list of qualified prospects to market your products/services to.
Sign-up Form Optimization - Increase the success rate of your sign-up forms with split testing.
Shopping Cart Optimization - Be sure your online purchase process isn't leaving money on the table.